Camera/Service creates personalized advertising campaigns

The technology can be implemented across a broad spectrum of applications. Automakers at car shows can take pictures of event attendees posed with the latest car models on display, and later mail ads featuring the individual's photo as an engaging reminder of their experience. Brand advertisers can use dozens of FotoZap(R) cameras at stadium events, in order to capture thousands of leads in a single day. Even on a small scale, retail business owners can offer special promotions via email or print ads, and send the coupons along with a photo of the patron's most recent visit.

"Advertisers are scrambling to find new ways to reach individuals and generate new sales leads. Picture Marketing is an innovative solution that grabs the attention of individuals by making them the star of the ads. Picture Marketing In-a-Box brings economies of scale and efficiency to this process that was never before possible," says Mable Yee, CEO of Picture Marketing. "Our all-in-one solution will not only create sales leads, but it also measures the success of the ad campaign by generating reports on how many photos were viewed online, forwarded to their friends, or redeemed if a coupon was connected to the ad."

Picture Marketing In-a-Box is a patented and highly automated all-in-one system, which includes the FotoZap camera and the Picture Marketing Campaign Manager(TM) online service to generate, administrate and quantify the success of advertising campaigns. One key component of the system is its survey capabilities, which empowers companies to gather valuable data about their brand and how their customers associate with it - from their likes and dislikes to demographics, and other pertinent information. Picture Marketing In-a-Box provides a truly measurable return-on-investment (ROI) for companies, and easily allows companies to deliver a variety of personalized ads -- via direct mail, online, or other creative outlets - that capture and engage individuals. It converts individuals into brand ambassadors as they forward the photo, together with the integrated brand message, to their circle of family and friends.